doable, not daunting
We know the struggle of running on empty – chasing energy with endless cups of coffee, lying awake at night watching the clock, and wading through brain fog so heavy you put the milk in the pantry and the cereal in the fridge.
For too long, wellness has been packaged as extremes: Either clinical and complicated, or glossy and unrealistic. Neither truly works for the people who just want to feel good within their own day-to-day.
Our purpose is to make health simple and sustainable. To create supplements that cut through the noise, support the basics of energy and sleep, and actually fit into real lives.
We believe wellness should be for everyone – every body, every background, every identity, every starting point. At New You Collective, inclusivity is paramount.
At the end of the day, our job is simple: To give you supplements that work, support that lasts, and a continual reminder that you don’t have to be perfect to feel good.
Meet Our Founders
Rachel is a degree-qualified Naturopath with over a decade of experience across functional medicine clinics, pharmacy, global supplement companies, and university education. She’s lectured at universities, trained future health professionals, and spent years deep in research, formulation, and evidence-based practice.
She’s always been passionate about making supplements more effective and easier to stick with in real life. Creating her own supplement line has been a goal since the beginning of her training, driven by a lifelong desire to help people feel better.
Aaron’s background spans national health reform, system-wide policy, and delivering health services to rural and regional communities. This work shaped his strong belief in preventative, whole-of-life care rather than quick fixes.
Inspired by his own health journey (and a preference for simplicity), Aaron challenges overcomplicated routines and unnecessary supplement stacks. He oversees the business side of New You Collective, keeps everything running smoothly, and is always up for a good, in-depth chat.
Together, Rachel and Aaron bring over 30 years of combined experience across clinical practice, health systems, education, policy, and product development.
New You Collective was born from their shared frustration with complicated wellness advice and under-dosed, white-label supplements that don’t deliver real results. They set out to create practitioner-formulated products that genuinely work for everyday people, without requiring perfect routines.
They’ve worked with industry leaders, including Dane Renshaw and the Atomic Regs team, to ensure every product meets the highest standards of quality, compliance, and efficacy.
When they’re not working, they enjoy a life close to nature – beach walks, time in the bush, quiet moments, and time with their fur babies.
Born in WA. Made in QLD. Sent from NSW.
Proudly Australian made
New You Collective is proudly Australian owned, formulated, manufactured, and distributed. From Dunsborough to Brisbane to Sydney – we support local expertise, every step of the way.
New You Collective acknowledges the Traditional Owners of Country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the Elders past, present and emerging.
Simplicity
Wellness shouldn’t feel like another job. We keep things clear, practical, and easy to stick with, so you can spend less time juggling bottles and more time actually feeling good.
Efficacy
Every product we make is built to deliver real results you’ll actually feel – no gimmicks or fillers. We take great pride in our formulations and once you take it, you’ll see why.
Support
We’re not here to hand you a capsule and wish you luck. We provide realistic guidance, useful resources, and a community that has your back well beyond the bottle.
Realism
We believe progress matters more than perfection. We don’t expect you to be perfect, instead we meet you exactly where you are, not where some trend says you ‘should’ be.
